"The single most important business skill required in today's world is the ability to generate customers" - James Yuille
Our objective is to provide you with more quality sales leads and the means to convert them into long-term paying customers who come back and refer others.
It’s All About Generating Customers
The two quickest, easiest way to improve the performance of a business are to invest in quality, targeted online advertising and consultative sales training. Why?
Because the single most important business skill required in today’s world is the ability to generate customers.
You’re a business owner, a business unit manager, sales manager, professional salesperson or marketer, and you need help creating and converting new leads into sales, or in generating leads; we are the people to talk to.
We frequently see businesses spend huge sums of money on marketing – brochures, adverts, direct mail etc – because their belief is that if they increase their enquiry rate, they will make more sales.
That’s only valid if their salespeople are capable of converting those enquiries into business.
Before you spend money on marketing in the attempt to gain more sales, consider how many sales opportunities you’ll miss if your staff can’t convert the extra leads you generate into business. Wouldn’t you be better to invest in some quality training to make sure you significantly improve your conversion rate?
Top Sales International has a range of training products, workshops and services all geared towards helping you gain and retain more customers. These help you develop your customer base and strengthen your business.
Our services are based around:
- Sales lead generation
- Training with workshops and products
- Coaching to help you to implement the training and maintain the momentum
- Consultancy and support to assist you with your marketing
We start with a comprehensive, almost forensic, examination of your sales and marketing process to uncover the weak links.
Next we prepare a report with our recommendations.
Then we work with you to implement the recommendations, which could include
- Speedy and effective sales lead generation using Google AdWords *
- Sales team training and coaching
- Public speaking skills and selling from stage
To discuss how to improve your results, drop us a line via the enquiry form or call us on 1300 884 757 (from outside Australia, +614 1212 1233.
*AdWords is a trademark of Google, Inc.
Search Engine Advertising
Every day, hundreds of people are looking for something you provide. They use search engines to look for products and services, for advise and to solve problems.
It’s so easy to place your advert and offer directly in front of them, worded in a way that gets them to click your advert and visit your website.
Exactly how to do this with minimum cost and precise results takes time and experience. With hundreds of campaigns and millions of dollars of sales generated for our clients, this is our core speciality.
You can take advantage of our knowledge and tap into this proven process for creating campaigns that sell and that gives you far more than just new sales leads.
Sales Pipeline Efficiency
Do your sales and marketing messages really communicate with each other? What feedback are marketing taking from the sales team, and how are the two combining their knowledge to provide a consistent, harmonious message to the overall benefit of the company and its customers?
All too frequently there is no in-depth analysis of the sales pipeline which results in spasmodic and unrelated changes being made without considering their impact on the result.
As experts in sales pipeline analysis, our objective is to examine your entire marketing and sales process from end to end to identify the areas that need adjusting. Often very small changes can have a profound effect. With years of experience in this environment, and a track record of generating significant increases in sales without necessarily adding to your marketing spend, your time is discussing this process with us is well spent
Sales Lead Generation
If you’re struggling to get sufficient leads to sell to, we can help. With over 40 years experience in marketing, we can provide either consultancy or “do it for you” services to generate quality sales leads. Basically there are only two ways to generate more leads:
Talk to people you know by working your database for referrals and for new or repeat business.
Talk to people you don’t know by advertising.
Whichever you choose, we can assist with strategy and scripts as well as copywriting.
Time tested and proven over 30 years, our sales systems have had huge success both with generating sales leads and converting them into loyal, paying customers.
What you’ll learn from our TIPS sales system is a simple yet sophisticated process that gets results by providing context for the sales call.
You will discover why not having a clearly defined process is fraught with danger – and what you should do instead.
From the moment you make your next sales call, or receive your next enquiry, you will experience a refreshing difference and see the improvement in your results. It will make you and your colleagues wonder why you’ve been doing it the old way for so long.
Speaking and Selling From Stage
Every day, hundreds of people make presentations or give talks to groups of people with the expectation of business and orders the result.
Yet so often they leave the stage disappointed with no orders or sales resulting from their talk.
It doesn’t have to be like that.
There is a proven, replicable process for structuring a presentation that sells and you can be one of the few to understand and master it giving you an unfair edge over your competitors.
Discover how you too can become a powerful and persuasive stage presenter.